Flashback: Bullfrog 29/10/2006

The gaming development industry is a harsh world, especially since 2005. Publishers keep demanding more value for buck which often results into many game delay periods. Sometimes it may even end up real bad: the development studio will be forced to shut down due to lack of funds, popularity, hype, or other factors. Let’s take a closer look at one of the entrepreneurs of video gaming, Bullfrog Productions, and how exactly the company met the final end.

Between the highlights and the end they produced many popular game titles and made many weird decisions. The third title Bullfrog produced made the company famous: the innovative God game Populous. The game received a couple of Strategy rewards in 1990. Thanks to the games success, Populous was ported to various other systems like the PC-Engine and SNES - it was originally developed for the Amiga and PC. Since Populous was released, Bullfrog kept the god game schematics which eventually led to many more Theme park styled games. Populous was published by Electronic Arts, which stayed Bullfrog’s publisher for many other game titles.

In April of 2003, Electronic Arts combined Bullfrog Productions with several of its other European-based studios to form EA London (EAUK). The Bullfrog name has been retained, however, as a branding tool for certain titles that are extensions of the company’s established franchises.


Bullfrog’s new Simulation game in 1997, Theme Hospital.

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